Why O’Neill
For more than 30 years, I’ve worked in media, helping businesses connect with customers and grow.
Along the way, I learned something important. The best results don’t come from having the most clients. They come from understanding a few clients, exceptionally well.
Relationships have always mattered to me. Whether it was growing up in England, building friendships through football, or working alongside clients, I’ve always believed that trust is earned over time and that the strongest partnerships are built on honesty, loyalty and mutual respect.
During my 15 years at 3AW, I built deep relationships with clients, colleagues and media partners. I focused on a small number of businesses, immersed myself in their world and treated their success as my own.
The results were extraordinary.
More importantly, I discovered a philosophy that continues to shape O’Neill Media Group today: fewer clients, greater focus and better outcomes.
For 15 years, I worked in an environment built on trust, accountability and the freedom to perform. It taught me that great results come from giving good people the space to do what they do best.
When the industry began shifting towards greater control, more layers and less autonomy, it reinforced something I had always believed: strong relationships outperform rigid processes, and trust will always deliver better outcomes than control.
I wanted to build a business around those principles.
So in 2015, I founded O’Neill Media Group.
A boutique agency built on relationships, freedom, respect and genuine partnership.
Today, those principles remain unchanged.
We work with fewer clients, become a genuine extension of their team and measure our success by the growth of the businesses we serve.
Because when our clients grow, we grow.
Our Values & Approach
Every decision we make is guided by three principles: transparency, partnership, and results.
Client-First Advocacy
We work exclusively for you, not media networks. Our recommendations are unbiased, focused solely on your goals, allowing us to negotiate fearlessly and secure exceptional value.
End-to-End Partnership
From strategy and planning to creative production and campaign optimisation, you'll work with the same dedicated team who genuinely understand your business.
Transparent Results
We work exclusively for you, not media networks. Our recommendations are unbiased, focused solely on your goals, allowing us to negotiate fearlessly and secure exceptional value.
Relationship-Led Service
Built on 30 years of industry experience, our reputation rests on lasting partnerships. We deliver the best rates, best strategy, and ultimately, the best results for your business.
Our experience
We don’t behave like a traditional agency. We integrate into our clients’ teams, collaborate closely with stakeholders and remain accountable for outcomes.
Our model includes:
- • Direct access to senior media specialists
- • No junior hand-offs or account churn
- • Transparent planning, buying and reporting
- • Calm, experience-led decision-making.
Many of our client relationships span decades, because trust is built through consistency, not pitches
our team
Meet the team
core media service team
This is the team you’ll work with day to day
Paul O'Neill
director
Kate Ball
Media Buyer
Jun Hao Yeow
Media Buyer
Specialist services
This is the team you can access whenever required
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Staff
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Staff
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